Re: Richard Sherman. Big Mouth. Seattle.

Smart smart smart guy.

He's 5th round draft choice, playing in Seattle. Can you think of a better recipe for going unnoticed your entire career? No matter how well you play?

Every obnoxious, boastful word out of Sherman's mouth is carefully calculated to catch the media's attention. To catch the attention of all football fans. Even if it means all football fans outside Seattle think he's a jerk.

Our attention, even if it means we want to see him get plastered on the field, is going to earn him a great deal of money in the future.

Smart smart guy.